— Observer of patterns, collector of ideas —
Common name: "Keith" — Marketing Technologist variant
Specimen exhibits unusual combination of traits: equally comfortable in both technological and creative habitats. Demonstrates persistent curiosity and tendency to connect disparate concepts. Primary diet consists of coffee and interesting problems. Currently observed working at the intersection of marketing, technology, and business strategy.
"The most interesting patterns emerge at the boundaries between disciplines. A technologist who understands marketing, or a strategist who can code, sees connections invisible to specialists."
Let’s talk about agency for a moment. Or more likely for many moments. “Agency” is one of those modern terms that is highly important yet incredibly vague. People speak of agency as that "certain, spe...
02“Tyranny of the Familiar” is an oppressive mindset in which people overestimate the risks of the unknown in favor of sticking with what they already know. It is a preexisting condition that internally...